The particular type of model which is required is determined by the market. It is important that you understand the type of model you wish to be. In order to do this you must learn what types of modeling jobs are available and what the requirements are – and if you can meet them.
Catwalk and Runway Modeling:
Clothing designers traditionally show their new collections twice a year (Fall and Spring) to perspective (store) buyers. If there are no buyers present then the show is just for entertainment purposes. The manner in which the models present the garments can determine how well they sell. So each designer seeks the most ideal models to show their collections.
The garment and beauty industry are large users of models. People want to see what clothes or beauty products look like on somebody. Your high-fashion, designer-label garments, are designed for what fashion designers view as the “ideal woman.” This is someone tall and slender, somewhat leggy, with a swan like neck and very young. The model should be from 5’9” to 6’ tall and either a size 8 or under. For men it is at least 6’ tall and a 40 regular, and of course, you have to have ‘the look’ to go with the cloths
Fashion Print Modeling
This is fashion and beauty for print advertising. This is the most demanding work to get but pays the best because of usage and exclusives.
Fashion Catalog Modeling
There seems to be an endless number of clothing catalogs produced. These catalogs require models to pose in the cloths they are trying to sell. The marketing idea is for transference, i.e. if you buy these clothes you will look as nice as the person pictured in the catelog. Catalog modeling usually pays well because of the volume of photos that must be taken.
Fashion Show Room Modeling
Modeling for buyers in the designer’s show room.
Fashion Lingerie Modeling
Because this type of modeling may be more revealing it requires very good body tone and proportions.
Fashion Bathing Suit Modeling
Again, more revealing requires excellent body tone and a healthy look.
Fashion Fit Modeling
Fit models have the perfect proportions for a given clothing size. Garment manufactures and designers hire fit models to use to piece together new creations, see how they move, and develop their patterns.
Fashion Fitness Modeling
As health and fitness has moved more into the public consciousness a greater demand has grown in this type of modeling. Add to this all of the fitness, health, and outdoor lifestyle magazines that are on the newsstands and you have a fast growing category for modeling.
Fashion Tea-Room Modeling
This once was very popular in smaller markets. Usually it would be at ladies’ luncheons where models would wander between tables wearing designer clothes from local fashion boutiques. Not much money but a good place to start and gain confidence.
Fashion Editorial Modeling
The Fashion and Glamour magazines have lots of editorial pages they must fill each month. Many of these editorial pages feature models wearing what the magazine thinks will be the next trend in fashion. This work does not pay as well as other types of modeling but it is great for building a model’s reputation and getting tear sheets for one’s portfolio. Since they are less constrained they can use more ‘extreme’ and ‘special beauty’ models in their pages.
These categories can have further sub-categories for size – petite and plus, and for age – children, preteen, and mature. Petite size models usually are 5’2” to 5’6”. Plus size is the same height as standard size models but size 14-16. Main stream models usually start in around 14 years of age and go to their early twenties. Obviously pre-teen is before this age and mature is everything after it.
Body Part Modeling
This is a special category that belongs in both fashion and commercial modeling. This is the use of just part of the body in a photograph. Usually body part models will specialize in just one part of the body like hands, feet, legs, ears, or neck. As an example: With hand models what is looked for is a long slender graceful hand and fingers. There should be no wrinkles, hair or large pours. The skin should be clear (with no blemishes or irregular color) and very good nails. The ability to pose the hand in a relaxed position is very important.
This sort of modeling is the catch all for everything that isn’t fashion and isn’t glamour. It is vast and diverse and the physical requirements can very greatly. The pay is good but not to the level of the top fashion model but it can provide work part time your entire life.
Commercial Product Modlling
The goal is to create a photo to sell a product and the model is used to show how the product is used. The physical requirements and look for commercial product modeling can vary a great deal. It all depends on the image or story you are trying to tell.
Commercial Corporate Modeling
Similar to Lifestyle but with a business theme.
Commercial Lifestyle Modeling
Models are used to show a period of life or doing something in life. An example might be a young couple playing in a park with their children and the photo is used in an ad for a life insurance company.
Commercial Corporate Modeling
Product Demo. In smaller markets this seems to be a favourite way to start models. Models stand in front of a store or mall and hand out free samples of something.
Trade Show Modeling
Once again attractive people are attention getters. One of the classic examples of this is the auto show.
The idea is to look good and actually be proficient at the activity being photographed.
Modeling for the fun of it to help out a cause or place to get started.
This term has been coined for the whole gothic/punk modeling. This is a very specialized niche.
Glamour modeling is modeling for photos with a sexual theme. This could be simple cheesecake or beefcake photos. You must be 18 or over to do glamour modeling.